Thanks to alert reader Andrew C. who found this postcard in his mailbox last week. Some research revealed that the phone number 718-342-7777 does NOT belong to Vanderbilt’s Finest, but to Apra Energy Group, Inc. at 2641 Atlantic Ave.
This advertising campaign is certain create extensive consumer confusion. The postcard, besides making no sense at all, appropriates the distinctive white-on-red motif that our HHO has pioneered.
I’ll do whatever it takes to start enjoying enjoying life.
I saw the HHO storefront open again the other day and was going to take a picture with my cameraphone, but the sun was reflecting off the windows so it didn’t work. Once again, there was a single person inside (a young woman) who appeared to be kind of hiding behind a lone filing cabinet/desk, as if she were sheepish about the whole enterprise. Of course, it may have been because I was staring at her. It looked like they had prototypes of some kind of home heating appliances on display, too.
I saw another Home Heating Oil place on Atlantic while on a cab ride to JFK. The store front looked just like the one on Vanderbilt. PH’s first chain store?